|
|
| |
| "We Wrote The Book" On Small Business Marketing |
| Learn
how to create money-making advertising on a workable budget! | |
PERSUASIVE ADVERTISING FOR ENTREPRENEURS
AND SMALL BUSINESS OWNERS |
 How
to Create More Effective Sales Messages
Jay P. Granat, Ph.D.
Assistant
Professor
Department of Communications
Fairleigh Dickinson University
Teaneck,
New Jersey "Entrepreneurs who still have questions on advertising should read
this book. This is a definitive treatment on the topic. Entrepreneur Jay Granat
provides clear, easy-to-understand perspectives that are right on!" Marge
Lovero,
Executive Director
The Entrepreneurial Center
Purchase, New
York | | Here is the perfect book for entrepreneurs
and small business owners who want to know how to create effective advertising
on an affordable budget. Persuasive Advertising For Entrepreneurs
And Small Business Owners shows how to plan and execute money-making
advertisements and commercials-and on a workable budget. Jay Granat, an experienced
marketing professional and ad man, provides readers with a practical understanding
of advertising principles, media selection, copy writing, consumer behavior, and
persuasive advertising methods in promotional efforts. These principles have important
implications for small business owners and Jay Granat shows them how to utilize
them and stay within their means. Successful cases from across the media - television,
print, direct mail, radio, transit, and public relations, representing construction,
law, medicine, publishing, retail businesses, restaurants, and others - highlight
various prosperous approaches to persuasive advertising. | | Written
specifically for entrepreneurs and small business owners. Granat's book is the
first to explain how to use persuasive tactics and strategies. Ideal for established
small business owners and those starting such a venture, this manual makes affordable
advertising an easier step on the path to success. | | In
addition to analyzing many aspects of advertising, this manual outlines appropriate
networking and public relations strategies for entrepreneurs and small business
owners. Granat teaches readers how to construct money-making advertising campaigns
and to recognize when their sales messages are effective and when the messages
need to become more persuasive. To help illustrate the power of effective sales
messages, he includes examples of his own advertising successes and failures.
Readers will be better equipped to foresee when their own advertising campaigns
are more likely to succeed or more likely to fail and how to reverse a failing
campaigns. Descriptions of the advantages and disadvantages of each advertising
medium assist readers with the question of how to construct effective and persuasive
selling messages for specific media. | | Whether
readers are looking for advice on how to plan a marketing/advertising campaign,
ways to familiarize themselves with each medium available and select a medium
to carry their messages, or how to use mind-set and hypnotic advertising, they
will find it in Persuasive Advertising For Entrepreneurs
And Small Business Owners. This abundance of useful information is
ideal for copywriters, brand managers, entrepreneurial institutes, business professors,
communications professionals, readers of Inc., Success, and Entrepreneur, advertising
and marketing students, and of course, entrepreneurs and small business owners.
| Publication Date: Available Spring 1993
Price:
$39.95 hard/$14.95 soft
ISBN: 1-56024-366-X hard / 1-56024-367-8 soft
Pages:
Approx. 225 pp. + Index
LC#: not set
Categories: Marketting/Advertising/Promotion;
Small Business | CONTENTS: - Introduction
- The Medium Is the Message - Even for a Five-Year Old
- Entrepreneurial
Advertising, A Few Business Basics and a Lot of Common Sense
- Persuading
Customers
- Words That Win Customers
- Testing: A Scientific Approach
to Advertising
- The Adventures of a Mail Order Entrepreneur
- Let
Your Fingers Do the Walking
- Brochures That Bring In Big Bucks
- How
To Create Television Campaigns on a Small Budget
- Radio: Sounds That Sell
- Where and When Should You Run Your Message?
- Public Relations
and Advertising: A Powerful Combination
- What Entrepreneurs Really Need
to Know About Advertising
- An Inspirational Message For Entrepreneurs
- References
- Index
| | ABOUT
THE AUTHOR | | Jay P. Granat, Ph.D., has developed
successful advertisements, television and radio commercials, direct mail programs,
and public relations campaigns for a wide range of products and services. A trained
psychotherapist, he is particularly interested in the psychological factors which
impact and influence consumer behavior. Dr. Granat has written many articles on
advertising, marketing, and public relations and has lectured extensively on entrepreneurship
and business development. The winner of an advertising award from The Ad Club
of New York, he has recently established a phone consultation hot line to assist
entrepreneurs with their advertising and business problems. Currently, Dr. Granat
is Assistant Professor in the Department of Communications at Fairleigh Dickinson
University in Teaneck, New Jersey. You can call Dr. Granat at (201) 592-6420.
| CALL US TOLL FREE TODAY:
1-800-HAWORTH
(1-800-429-6784; 9am-5pm EST)
(Good for US
and Canadian orders)
Visa, MasterCard & American Express Welcome! | OR
FAX YOUR ORDER TO US TODAY:
(607)722-6362
(Library, Institutional
purchase orders and credit card orders only.) | | | | | |
|
