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Law Offices Shevick, Ravich, Koster, Tobin, Oleckna & Reitman
A Professional Corporation

David Shevick
David L. Ravich
Arnold L. Koster
Michael N. Tobin
Kenneth S. Oleckna
Michael R. Reitman
Steven J. Greenstein
Cornelius W. Caruso Jr.
Lewis M. Seagull
Abraham S. Alter
Edward P. Ruane
Kenneth N. Lipstein
Steven W. Firsichbaum
D. Bruce Under
Andrew S. Prince
Mitchell H. Portnoi
Laurie Ann Bernstein

1743 St. Georges Avenue
P.O.Box 1536
Rahway, NJ 07065
(201) 388-5454

Atlantic City
East Orange
Jersey City
New Brunswick
Perth Amboy

October 14, 1987

Jay P. Granat, Ph.D.
2015 Center Avenue, Ste. 2
Fort Lee, NJ 07024

Dear Jay:

I want to personally thank you for all of the assistance and professional advice you have rendered in getting our advertising campaign off the ground. As you know, we had been doing some advertising for a while, but the results were only fair. When you took over our account, you demonstrated the value of a good agency and enabled our firm to grow from one office to the current seven offices. We feel that this could not have been done without you.

May I personally take this opportunity to wish you continued success in all of your endeavors and if we can ever render any assistance to you, please do not hesitate to call.

Yours very truly,

David L. Ravich

January 8, 1986
Law Offices
Shevick, Ravich, Koster, Tobin, Oleckna & Reitman
A Professional Corporation

To Whom It May Concern:

I am the Senior Partner of a large personal injury firm in New Jersey with a substantial advertising budget. We have four offices, sixteen attorneys and a staff in excess of fifty. Dr. Granat has played a vital role in planning and administering our marketing campaign and we are satisfied with the results of his agency's efforts. I can recommend his services to other lawyers with the utmost confidence.

Yours very truly,

David L. Ravich

Schancupp & Pfeffer
Attorneys At Law

81 Two Bridges Road
Edgewater Commons
Fairfield, NJ 07006

Arnold Schancupp
Member NJ and NY Bar
Howard J. Pfeffer

(201) 227-9111

September 22, 1988

Dr. Jay Granat
2015 Center Avenue, Ste. 2
Fort Lee, NJ 07024

Re: Advertising

This letter is to thank you very much for the advertising work you have done for me. When we first met, I had just decided to start an advertising campaign for my law office. Your magazine and newspaper ads were good and the real estate campaign we have been running on the radio has surpassed my expectations.

I also wanted to follow up our discussion about a matrimonial campaign. Provided that top notch practitioners take part, a "cooperative" advertising campaign, focused on the matrimonial area, could prove to be very successful.

Let's talk soon about matrimonial advertising. Perhaps we could start with the ad we ran on WFAN.

Very truly yours,

Howard J. Pfeffer


The non-profit, continuing education service of the NEW JERSEY STATE BAR ASSOCIATION in cooperation with Rutgers-The State University of New Jersey and Seton Hall University

December 18, 1987

Dr. Jay P. Granat
JPG Agency
2015 Center Avenue, Ste. 2
Fort Lee, NJ 07024

Dear Jay:

Thank you so much for your generous service to New Jersey lawyers through New Jersey ICLE. As you are aware from reviewing the completed evaluation forms, your performance was very positively received. Indeed, not a single evaluation gave you a rating less than "good."

Having spent my entire professional career either in the classroom, behind the desk, or in developing adult education programs, I believe I can spot a "born" teacher when one crosses my path. You certainly are in that category.

You have the relaxed approach that is so critical for making a topic interesting for the listener. A key characteristic of the "born" teacher, in my opinion, is the ability to communicate a willingness to assist those in the audience. Your ability to communicate is apparently innate because it comes across very clearly. In my opinion, you should consider teaching on the graduate level as a regular part of your professional service.

I do hope we will have another opportunity soon to work together.


S. John Picillo
Consultant in CLE

Metabolic & Nutrition Service
Newark Beth Israel Medical Center

201 Lyons Avenue
Newark, New Jersey 07112

(201) 926-7550

May 5, 1987

Jay P. Granat, Ph.D.
1110 River Road, #103
Edgewater, New Jersey 07020

Dear Jay:

I was very pleased to hear that you are becoming progressively involved in the area of advertising and media presentation for health and professional organizations.

As you are well aware, we were quite pleased with the advertisements and patient brochures which you developed for our Metabolic & Nutrition Service. Our newspaper advertisements look good, they look professional, and they have achieved their goal of promoting our program in an effective, high-class way. It has been my feeling that you have been able to "read the public" quite well and produced advertising copy that clearly distinguished us from other weight loss programs - an accomplishment for which we are quite grateful. The brochures which you developed describing our program, and the patient manual that you prepared for us proved equally effective in orienting new patients to our program.

I certainly have high regard for your capabilities in this area, and would recommend other professionals/clients without reservation.

My best personal wishes.




January 15, 1985

Jay P. Granat, Ph.D.
1350 15th Street
Fort Lee, New Jersey 07024

Dear Jay:

Thanks for your assistance in helping us to market our weight control program. (We are now seeing approximately 250 patients each week at our three offices.)

The ads and brochure, which you worked on, have been instrumental in helping us to expand our adult and adolescent treatment programs.


George Schneider, M.D., F.A.C.P.
Program Director

Cellular Marketing

August 2, 1991

Dr. Jay Granat
Jay P. Granat & Associates
P.O. Box 785
Ridgefield, New Jersey 07657

Dear Jay:

On behalf of all of us at Cellular Marketing magazine, I would like to thank you again for all your time and enthusiasm as a judge in our Creative Challenge. I know it was a long evening, but I do believe we were successful in selecting some real winners.

The article on the Creative Challenge will be published in our October 1991 issue. I will send you a copy as soon as it's printed.

If I can ever do anything for you to repay the favor, please feel free to call. Thanks again.


Maxine Carter-Lome


April 10, 1991

Jay. P. Granat, Ph.D.
1110 River Road
No. 103
Edgewater, NJ 07020

Dear Jay:

The Entrepreneurial Center is in your debt for participating in our Skills Course, "What Every Entrepreneur Needs to Know." Please accept my appreciation, as well as that of the registrants, for your meaningful presentation.

We continuously are impressed by the caliber of our registrants. They, in turn, are impressed by the expertise of our instructors. Your personal and professional presentation was enthusiastically received; you earned high marks for your efforts.

I hope that we may call upon you in the future. You add that something extra to our group. Thanks again.

Best personal regards,

Marge Lovero

Arthur P. Weinberg, DDS

NJ Specialty Permit No. 3217
General Dentistry

104 Broadway
Woodcliff Lake, NJ 07675
Tel (201) 307-1919
Fax (201) 307-8741

Dear Dr. Granat,

Who says you can't have your cake and eat it too.

Just wanted to thank you so much for the time and effort you've extended me. It's rare to find someone who can help me enjoy leisure time and help me improve my practice at the same time.

I wish I could take you out on the golf course every time I go out. It's really great the way you were able to get me to focus on my swing and my golf game. I know you showed me things that I can use every time I go out.

I'm also thrilled that you were able to get me to focus better on my practice management skills. You've given me valuable ideas for attracting more patients who fit into my style of practicing dentistry. Likewise the ideas and concepts in your book and in your audio program are both innovative and practical.

Thanks again.

Arthur P. Weinberg, DDS

Dr. Jay Granat